Technology in Business
ExecutiveCPD accredited
AI for Marketing and Customer Experience
5 days In person · London
Select practical AI applications across customer journeys and test their contribution to service or marketing goals.
Dates on request
Strategic Marketing and Customer Growth
Build a focused growth strategy from customer evidence and commercial priorities.
- Duration
- 5 days
- Level
- Executive
- Delivery
- In person · London
- Location
- London
- Next date
- Dates on request
Overview
Build a focused growth strategy from customer evidence and commercial priorities. Evaluate target segments, positioning, channels and the measures that indicate profitable progress.
Who should attend
- Marketing managers, founders, commercial leaders and business development teams
Learning objectives
By the end of the programme, participants will be able to:
- Assess market attractiveness and customer needs.
- Select priority segments.
- Develop a differentiated value proposition.
- Allocate resources across channels.
- Design a measurable growth experiment.
Practical output
Practical output
A market positioning brief and 90-day growth plan.
Day-by-day outline
- Market size and dynamics.
- Competitor and substitute analysis.
- Customer evidence quality.
- Workshop: assess an opportunity.
Dates & fees
Request dates
London dates for this programme have not been confirmed yet. Register your interest below with your preferred timeframe, or ask about running it privately for your team.
Register interest
Practical information
- Delivery format
- In-person classroom programme in central London. The venue is confirmed in your joining instructions, sent after booking. Also available as private in-house delivery for your organisation.
- Daily hours
- 09:30–16:30, Monday to Friday, with lunch and short breaks. Approximately 25 learning hours in total. Registration from 09:00 on the first day.
- Inclusions
- Expert-led tuition in small groups
- Digital course materials and templates
- Lunch and morning and afternoon refreshments each day
- Pre-course joining instructions
- Certificate of attendance
- Certificate
- London Ignite Certificate of Attendance, awarded on completion of the programme (minimum 80% attendance).
Questions about practical arrangements? Contact us.
Private delivery
Bring this programme to your organisation.
Private delivery can be arranged at your premises or an agreed venue in the UK and internationally, with content adapted to your team’s context and objectives.
Discuss in-house trainingFAQs
Programme-specific answers will be published once approved. In the meantime, please contact us with any question about this programme.
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